With the United States economy currently in decline, many business owners have closed down their retail establishments and have taken their business online. In 2009, Circuit City became the most notable business to reestablish itself via the Internet. Now I realize that it is really not that easy for most people to take their business to the Internet from the traditional retail setting, but there are many services that are available online, statewide, or even in your hometown that can help accomplish this task. Some services are free while other services come at a cost. Research is the best thing anyone can do to help decide which direction to pursue when taking your business online. Good quality research does not always come free, but the benefits are highly measurable.

Once you have done your research and your business is now online, the next thing that you may ask yourself the following question:

How do I get my website noticed on the Internet?

This question can be answered by utilizing a unique process envisioned  by the experts at Google and other search engines  known as Search Engine Optimization (SEO).

Google, in my opinion,  has become known as the “innovator” of the SEO process. SEO is a procedure which involves ranking sites at the top of major search engines like Google, Bing, Yahoo, and more. SEO is a tedious process in which many other so-called experts have tried to duplicate and failed. those who follow the SEO process often believe that it is a “push-button” operation because of the routine nature of the process. The real truth is that the SEO process requires consistency with the level of work that is involved. Google has taken the time to create and publish a free SEO Beginners Guide to help you learn the principles of SEO. Google has achieved paramount success due to advancements in technology and creation of new standards of web marketing and advertising and much more.

Despite the success Google has achieved, there is always room for improvement. During the month of March, Google conducted an internal review of standard operating procedures and policies relating to SEO to ensure that the highest level of standards have been met for a company as powerful as they are.

Matt Cutts, the manager of Google’s Webspam team, recently gave a presentation at Ignite. Ignite is a worldwide event where presenters gather to share information about what they are passionate about. In the video below, Matt discusses the rather hilarious findings as it relates to the company SEO audit.

[youtube]http://www.youtube.com/watch?v=x1iuqHdNfGo[/youtube]



About the Author

Michael Augustine is a professional computer programmer, website designer, search engine optimization specialist(SEO), and Internet Marketing Strategist and educator. Visit Facebook to learn more about how to successfully market your business on the internet, as well as gain access to the tools he uses to acheive success. BECOME A FAN TODAY!